In the world of e-commerce today the competition among different internet sites is extremely high, and therefore attracting visitors along with their instant attention to a particular ecommerce website is the stepping stone towards success. The real significance is in converting that traffic into a buyer or a lead which means how many of these visitors clicked on that call-to-action button and did what was asked of them. Thus, attaining better conversion rates implies deriving the maximum value from the targeted traffic, that is, boosting revenue without increasing unique visitors. Therefore, conversion optimisation means that every detail of your website, the user interface, the content, is fine tuned to influence each user in their buying decision journey towards becoming a loyal customer. Additionally, when you are concentrating on conversion, a whole new room of possibilities for growth is opens up to you and your business.
What is Website Conversion?
Website conversion means the action taken on a particular website by the user which is beneficial to the goals and objectives of business such as buying a product or online services, becoming a subscriber to portal’s newsletter or filling an online form. Conversion rate is a percentage mark of visitors who accomplishes such actions, and it is a decisive factor that determines the success rate of an e-commerce website. A higher conversion rate means that the site is of great help to guide users throughout the buying process to enhance traffic value and increase revenue. Driving efficiencies in conversion is critical to long-term growth, and thus, profitability.
Key Strategies to Improve Your Conversion Rates
Enhancing the website conversion rate is crucial, if you want to convert your visitors into customers. The following are the strategies that, if implemented will improve your website to achieve higher conversions while providing the users with an excellent experience:
1. A/B Testing
A/B testing is an activity of comparing the results of two variations of a webpage or an element of the page with the aim of establishing which of the variations is more effective. You have an opportunity to test such components as headlines, CTA buttons, page structure, colors, and more. For instance, changing a colour of the button that contains a CTA can lead to a drastic shift in conversion rates. Data from A/B tests is equally useful since it enables one to improve the website features and the content to elicit the best response. Continuous A/B tests help to make sure that every time a change is implemented, it is done with the user in mind.
2. Optimize Site Speed
The speed of website loading plays a crucial role in determining the usability of the site as well as the desirable conversions. Thus, online users, who have to wait for a long time for a site to load, are likely to abandon the site at the middle of a purchase. Furthermore, researchers have suggested that anything more than one second in page load time can reduce the conversion rate precipitously. Apart from that in order to speed up a site, one can minimize the size of the images used in the site, enable browser caching, limit the use of unnecessary plugins, and host contents using Content Delivery Network to make the content delivery quicker than usual. By optimizing load time, users stay more positive and the chances of their performing specific actions are higher.
3. Add Social Proof
Social proof can be defined as using other customers’ opinions such as reviews, testimonial, ratings, or recommendation as a way of building trust with the would-be buyers. Furthermore this deemed to be very true when visitors observe that special groups have had good experiences with your commodities. Thus, having reviews, users’ content or influencers’ promotion on collections can increase conversion rates dramatically since customers are going to be reassured by such details. Therefore, this acts as a confirmation that your product is credible and users can readily go for it without having to doubt the credibility of the product.
4. Offer Live Chat
Chat support adds convenience to customers since they can get answers to their questions in real-time. This is especially utilized in e-commerce as sometimes customers may require further clarification more so on aspects including the products, shipping or returns. That is why a properly implemented live chat can lower shopping cart abandonment rate by helping at the right time. It also adds value to customer satisfaction by giving prompt and individualised assistance increasing its conversion rate. Real-time responses through live chat can mean the difference between a sale made and a customer lost.
5. Improve Product Descriptions
Product descriptions are crucial in influencing the purchase decision of your clients as they try to make sense of the goods to be sold to them. The descriptions of the product should be vivid, persuasive and instructive, stressing on utility and characteristics of a particular product. Always use the SEO keywords so as to increase on traffic, make them comprehensible and easily identifiable at first glance. Avoid using high technical terms when explaining your product instead tell the customer how your product helps him. The content of product descriptions has to be well-written, which will give users confidence and push them to convert.
6. Use High-Quality Product Images
Quality images are important for online shopping since the buyer cannot touch or feel the product. Giving multiple pictures from different perspectives, zooming, SD and even HD videos can definitely restore the confidence of the customers in making the purchase. Thus, product images should ideally reflect the actual product and depict various aspects of it including the best features about the product and how it can be used. Images are critical in the decision making process and better images equal better conversion.
7. Optimize for Mobile
As the number of shoppers using their mobile devices increases, it’s now mandatory for your website to be mobile friendly or rather responsive. This point refers to developing a fully responsive layout that makes the website to be easily navigable on the mobile devices. Some of the factors that characterize mobile optimization include responsive design, easy navigation, fast loading, and simple checkouts. Optimizing all pages of the site for mobile usage can increase the conversion rate, as mobile consumers are not likely to cancel their orders.
8. Improve Navigation
Usability is therefore important as it relates to the structural and operational organization of a website’s navigational framework. The target audiences should be able to get to the information they desire without a problem, it could be a list of categories with links, a search bar or various filters. Less number of clicks mean better experience in terms of getting to the product page or even completing a purchase. Use of clean and easy navigation leads to low bounce rates which helps in conversion rates since customers are able to access the site easily.
Wrapping Up
Enhancing the rate of conversions on an e-commerce website is the combination of optimization methods and user-centered approaches. From testing elements on your website through A/B to improving the mobile navigation and adding social examples, all these strategies will assist in converting visitors into regular buyers. As a developer and service provider specializing in e-commerce platforms, e:command can assist you in implementing these strategies in order to enhance the conversion rate of your site. Get in touch with us today to increase your stores’ performance and improve your e-commerce business!
